Our Story

Welcome to IZ, a name inspired by the timeless beauty and profound meaning of the famous Uyghur poem "IZ," which translates to "Trace." This poem is more than just words to us; it is the heartbeat of our journey, a reminder of resilience, heritage, and the enduring marks we leave behind.

Our Roots Our story began with a spark of inspiration drawn from the verses of "IZ":

We were young when we started our journey,
Now our grand-children are able to ride on horses.

From humble beginnings, we set out with a vision—to honor the legacy of those who came before us and to build something meaningful for the generations to come. Like the caravan described in the poem, we embarked on this journey knowing that every step we take leaves a trace, one that speaks to who we are and where we’re headed.

Our Vision The essence of "IZ" guides everything we do. The poem reminds us:

Our traces are in the deserts and in the valleys,
There are many heroes buried in the desert with no grave.

We believe that every effort, no matter how small, leaves an imprint. At IZ, we are committed to crafting products that celebrate tradition, quality, and sustainability. We aim to create something lasting, something that brings value to our customers while honoring the values and culture that inspire us.

Our Mission As the poem says:

The caravan never stops even our horses become thin,
Our grand-children or great-grand-children will one day find those traces.

Our mission is to be that caravan—steadfast and unwavering. Whether through the products we create, the communities we support, or the stories we share, we are dedicated to leaving a positive trace. We strive to offer more than just goods; we offer a connection to the enduring spirit of those who dare to dream and persevere.

Our Journey Continues At IZ, every product is a tribute to the strength of human spirit and the beauty of leaving traces that matter. The desert winds may blow, the sands may shift, but like the poem, we believe our traces will never disappear. Join us as we continue to move forward, honoring the past and creating a brighter future, one step/IZ BITES at a time.

Thank you for being a part of our story and for helping us leave traces that last.